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  4. Making changes to your Keywords & Search Terms

Within Trendle you can quickly and easily make the following changes to your keywords and search terms:

  • Negative Exact: Make this keyword Negative Exact within the current Ad Group or Campaign
  • Negative Phrase: Make this keyword Negative Phrase within the current Ad Group or Campaign
  • Change to Broad: This will copy this Keyword and assign it “Broad” match type within the current ad group. Important: The existing keyword will remain unchanged.
  • Change to Exact: This will copy this Keyword and assign it “Exact” match type within the current ad group. Important: The existing keyword will remain unchanged.
  • Change to Phrase: This will copy this Keyword and assign it “Phrase” match type within the current ad group. Important: The existing keyword will remain unchanged.
  • Pause: This will pause the keyword
  • Transfer: This allows you to copy this keyword to a different campaign and ad group of your choosing as well as match type.
  • Stop Bidding: This will lower the bid to 0.02

 

Note that for Search Terms only the following changes are possible:

  • Negative Exact: This will create a keyword in that Ad Group or Campaign as Negative Exact
  • Negative Phrase: This will create a keyword in that Ad Group or Campaign as Negative Phrase
  • Move as Keyword: Allows you to copy this Search Term and create it as a keyword in the campaign and ad group of your choice. Note: it does not change the status of existing Search Term. If you want to stop receiving impressions and clicks on this Search Term, then you need to also list that Search Term as Negative Exact or Negative Phrase

To change keyword bid:

  • Simply click on the existing bid value. This will allow you to edit the bid, then press “enter” on your keyboard.

Submit Changes to Amazon:

  • To submit your changes to Amazon, go to “Review Changes” section and then confirm your prepared changes. These will then be live within 30 seconds.

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